Growing player engagement: SOFTSWISS Jackpot Aggregator case study
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SOFTSWISS Jackpot Aggregator, a versatile solution designed to increase player engagement at online casinos, has revealed the results of a recent jackpot campaign launched for one of its clients.
According to the case study, the average number of active players increased by 40% in just one month after launching the campaign.
To assess the impact of jackpot campaigns on key casino metrics and gauge their effectiveness, the team behind SOFTSWISS Jackpot Aggregator analyzed data derived from their esteemed client, LevelUp.
Established in 2020 and licensed in Curacao, this online casino has already built up a highly loyal following across Europe, Canada and Oceania.
With a collection of over 7,000 games, the operator consistently offers diverse bonuses and rewards to its players.
The introduction of the Mystery Progressive Jackpot to LevelUp’s offerings marked a pivotal moment in raising player loyalty and improving key casino metrics.
When comparing the numbers prior to the launch of the jackpot campaign with the numbers a month later, a notable upward trend was seen across all key metrics.
In addition to the 40% increase in Average Active Players, the monthly Average Bet Count also reported a 30% increase. Additionally, the LevelUp team observed increased player engagement after reward wins.
The LevelUp team shared: “One of the players who hit the biggest jackpot during the campaign later re-deposited the amount won. That means genuine player interest and loyalty when they return to our casino to try their luck at the jackpot games.”
In addition to the aforementioned metrics, the experts also measured Average Trading Volume, Average Real Players, Average Deposit and Wager, as well as a number of other indicators.
All these measurements collectively illustrate the effectiveness of the jackpot campaigns orchestrated by the SOFTSWISS Jackpot Aggregator. More detailed information is provided in the case study.
Aliaksei Douhin, Head of SOFTSWISS Jackpot Aggregator, remains enthusiastic about the promotional campaign launched. He notes, “Putting our customers’ success at the forefront, we transcend conventional solutions and provide versatile service, expertise and support at every stage of a jackpot campaign.”
“The LevelUp case study demonstrates that remarkable results can be achieved just one month after launch – an outcome facilitated by the collaborative partnership between our team and the customer.”
The LevelUp team added, “We are committed to offering the best deals to our players and providing access to the widest range of opportunities available on the market.”
“The integration with SOFTSWISS Jackpot Aggregator marked a significant advance, ably addressing the growing desire among players to attract incentives.”
“The onboarding process was seamless and fast, delivering tangible results quickly, as evidenced by increasing key metrics. We extend our gratitude to the SOFTSWISS team for their consummate professionalism!”
Jackpot Aggregator is preparing to take its place at the upcoming SBC Summit Barcelona 2023. At booth CG58, operators will have a unique opportunity to explore the multifaceted attributes of jackpots.
About SOFTSWISS
SOFTSWISS is an international iGaming company that provides certified software solutions for managing gaming operations.
The expert team, which has 1,400 employees, is based in Malta, Poland, Georgia and Belarus.
The company holds multiple gaming licenses and provides complete iGaming software solutions.
The group has a vast portfolio of products, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka Affiliate Platform, the Sports Betting Platform and the Jackpot Aggregator.
In 2013, SOFTSWISS was the first in the world to introduce a bitcoin-optimized online casino solution.
