Promoted feature: How do jackpot campaigns influence the growth of igaming projects?
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SOFTSWISS launched its Jackpot Aggregator in October 2021. It's a multipurpose business tool to assist player acquisition, engagement and retention for igaming operators.
Jackpots are a powerful marketing tool. They can strengthen brand competitiveness, attract new players and retain existing ones. Jackpot Aggregator helps operators increase the value proposition of their igaming brand. N1 Partners Group is the supplier of the Jackpots Aggregationator.
According to the data gathered by SOFTSWISS, the number of players participating in N1’s jackpot campaigns consistently grew throughout the analysed period. Half of the users who made at least one jackpots bet were casino players registered for a month or more, while the other half was a new audience. 47.5% of them play exclusively with jackpockets.
Almost 50% of players increased their average bet sum after joining the jackpot campaign. The average daily number of bets also surged after brands started their first jackpots campaign, up to 70% increased the number per day. N1 Partners Group will continue to develop the product to attract a wider audience. It is an exclusive promo in the industry. They experimented with various promo campaigns to meet the interests of their audience and found it to be effective.
The Jackpot Aggregator is an effective tool that allows operators to explore their audience and select the best strategy for them.
Jackpot campaigns drive growth of key financial indicators of player activity. A combination of proper promotion and marketing communications help the operator to shape the expected jackpot gaming behaviour.
Jackpots play a significant role in reactivating players and retaining players. Jackpot campaign settings can be used to drive growth of key financial indicators of player activity.
The Jackpot Aggregator has launched the first global jackpot across Malta Gaming Authority-licensed brands and expanding the portfolio with Curaçao- licensed brands. The recent integration with Neospin casino took less than a month. Other clients include Playamo, Abocasino and Oshi Casino. SOFTSWISS is an international igaming company which supplies certified software solutions to managing gambling operations.
