Greentube's Michael Bauer On Consumer Innovation In Gambling
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SBC Summit North America is a great opportunity for Greentube CFO/CGO Michael Bauer.
SBC Summit North America is well-organized and well attended. SBC considers it one of the few events where it makes sense to attend online. The themes of S BC North American align more closely with Sbc's goals across the region.
The US gaming industry presents a great opportunity for the company. The company will tackle each and every state that comes on stream for regulated online casino one by one. There are also interesting opportunities within iLottery. The potential to cross-sell between land-based portfolio and online could be interesting.
In the next 12 months, the industry innovation will capture the most attention. Buy Bonus options, for example, where players can jump straight to bonus games, have already been seen within the US online sector. The big buzzword is ‘gamification’, which is a process of discovering what else you can put in front of a player to prolong their stay on a particular brand. Greentube will bring a few ideas of its own to the market.
The company's core business model is to provide entertainment for its customers. They aim to build slots that are exciting and entertaining with features that offer additional opportunities and rewards.
Greentube's focus is building strong relationships with operators and providing them with localized content. Greentubes focus on understanding what makes their player base tick and using this information to supply a wide range of suitable content to their customers.
SBC Summit North America offers a great opportunity to learn about new online markets and regulation. It also offers an opportunity for meeting existing and new customers and talking to the regulators. Last year, Michael Bauer spoke to delegates from New Jersey's Division of Gaming Enforcement.
