Game Lounge Rebranded JapaneseCasino Website to JAPACASI

Author: Live Casino Direct
 
Wild Casino

Game Lounge is rebranding its website in Japan. The business is focusing more on local customers.

Game Lounge's JapaneseCasino affiliate website changed its name to JAPACASI to reflect the existing tendency towards word blends among Japanese users. The new brand and design will focus more on the current Kawaii characters present in the brand. Game Lounge was founded in 2011 as a performance-based online marketing business with a focus on gambling industry. Cherry AB acquired the remaining stake in Game lounge's iGaming affiliate business in 2018. Slottracker.com was purchased from Innovative Game Solutions Partnership for a total consideration of €1 million ($1.05 million) plus add-ons earlier in this year.