Gambling ads have doubled since online casions were legalized

MPs suggested tightening regulations around gambling ads. The vast majority of gambling ads are on the internet, where they are not subjected to the same restrictions as on TV. The Tweede Kamer wants a ban on gambling ads on the internet before 9 p.m., similar as has been done on TV. They also demanded a ban on "untargeted ads for risk-taking games."

The MPs and experts are concerned about the impact gambling can have on the social norm. "As an individual, I get to see a gambling commerical, but I also know that others see the same advertisements. Combined with legalization, it leads to a change in social norms. It will definitely lead to a rise in addiction," health psychologist Arie Dijkstra said.

Minister of Legal Protection Sander Dekker said he would consider the wishes of the Tweede Kamer but thinks it is "too early" for a ban.

Director of the Consumer's Union Sandra Molenaar has also raised concerns that profit trumps the wellbeing of the consumer and the impact particularly young people who are more susceptible to the ads. "Apparently, the commercial interest of the gambling industry outweighs the wellbeing of consumers," Molenaar said about the lack of regulations surrounding gambling ads that are allowed to be broadcast to children as long as they do not make up more than 30 percent of the audience.