EQL Games, ReelPlay Announce Lottery Content Partnership
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EQL Games has signed an agreement with Australian game studio ReelPlay to provide iLottery content to North American lotteries.
EQL Games’ proprietary RGS technology will be used to integrate with lotteries to provide ReelPlay games through lotteries that allow for the purchase of games online. This marks the second game studio to be added to the EQL Games lottery content aggregator which is making its debut in 2023 through the Michigan Lottery’s industry-leading iLottery platform.
“As we’ve listened to the challenges facing lotteries, especially in the US, one pressing need keeps rising to the top. Lotteries with digital platforms need better content and more of it. That is why we are looking for the best in iGaming and asking them to make games suitable for the lottery consumer. ReelPlay easily fits this mold with math, art, sound, animation, and bonus rounds that will excite lottery players by giving eInstant games the feeling of iGaming products built to meet lottery regulations,” said EQL Games CEO Brad Cummings.
“ReelPlay are delighted to agree this new partnership with EQL Games. With players at the forefront of our innovation aims, it’s our ambition that players are able to play ReelPlay games widely and in as many verticals as possible. The partnership with EQL is therefore a natural progression; we look forward to adding to our successes in the regulated iGaming space with some specially created games for EQL’s iLottery partners,” said ReelPlay CEO David Johnson.
