DWG lands wide-reaching content deal with 888casino
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Design Works Gaming has struck a deal with 888casino, one of the world’s leading online casino brands and part of 888 Holdings plc, which has initially launched DWG content on their UK site.
888casino, which launched in 1997, was one of the UK’s first online casinos to hit the market. It now offers five top-performing DWG titles, including Armadillo Artie Gone Wild and Double Fancy 7s, with several rolling out over the coming months.
The content is delivered via Light & Wonder’s OpenGaming™ platform.
DWG CEO Troy Zurawski said: “Adding 888 to our roster further validates DWG’s games as some of the highest performing in the industry. It’s rare to find a team of people who prioritize precision and quality of content the way they do, so this partnership couldn’t be a better match for us. We’re looking forward to what we can glean from their unique business strategies to bring the best to 888 players.”
Talya Benyamini, VP B2C Casino at 888casino, said: “We are so excited to partner with Design Works Gaming to continue to enhance the experience and product offer for our players. Content leadership is critical for our business, and we can’t wait to bring the incredible DWG content to our main markets around the world.”
888casino joins other UK operators, such as William Hill, Betfred and Unibet, in bringing DWG games to their customer base. This launch marks the first step in a broader rollout of the studio’s games in other regulated markets where 888casino is active, including the US.
