Playtech Live launches Safari Riches Live with 888casino
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London, 12 April 2022 – Playtech, the world’s leading gambling technology company, today announces the launch of Safari Riches Live, a live casino slot game created exclusively for 888casino, one of the world’s leading online casino brands.
The creation of Safari Riches Live is a unique milestone for 888casino and Playtech Live, representing the first time that a slot brand developed by 888 has been transformed into a truly unique and bespoke live casino game.
Safari Riches Live—which is a live, hosted version of Safari Riches, one of 888casino’s best-performing video slots—is content-rich with industry-leading features such as Stacked Wilds, Big Icons and Free Spins. It is hosted by Playtech presenters based in its state-of-the-art Playtech Live studio in Riga, creating an exciting and entertaining playing experience for players.
The live casino slot game also includes a progressive Daily Jackpot, the first of its kind to be launched on a Playtech Live Casino game, which can only be triggered and won by a single spin made by a single player. Safari Riches Live also makes the jackpot uniquely accessible to Live Casino players.
This launch follows the partnership announcement in 2021, which saw 888casino roll out a new branded live casino studio as well as a range of Playtech’s best performing RNG Casino games.
Kevin Kilminster, Head of Live Casino Innovation at Playtech, said: “We are thrilled to collaborate with 888casino to create this bespoke live casino slot game, Safari Riches Live. It is a great honour that 888casino has chosen Playtech to develop this game and trusted the Playtech Live team with one of their best-performing gaming brands. At Playtech Live, we are seeing an increased demand from operators to create new and engaging content for their customers and having the opportunity to design a live casino slot game based on one of 888casino’s most successful proprietary slot games made perfect sense to us! The Playtech Live team have developed tailor-made features to support the launch of Safari Riches Live and we are confident that it will be just as popular with 888casino’s customers as the original Safari Riches slot game.”
Talya Benyamini, VP B2C Casino at 888, added: “We are delighted with the new and exclusive Safari Riches Live casino slot game that we have developed jointly with the Playtech Live team. Packed with rich content and exciting features, including our Daily Jackpot, Safari Riches Live builds on the popularity and strength of the Safari Riches brand and extends it to fans of Live Casino. This launch will expand our existing portfolio of exciting games and formats, which is a crucial part of our product leadership and content strategy. We can’t wait to introduce the game to players in the coming weeks and continue to work with Playtech in the future.”
About 888 Holdings Plc:
888 Holdings plc (and together with its subsidiaries, "888" or the "Group") is one of the world’s leading online betting and gaming companies. 888’s mission is to develop state-of-the-art technology and products that provide fun, fair and safe digital gambling products to players globally. Safer gambling is a core focus for the Group and, at the beginning of 2020, 888 launched its ‘Safer. Better. Together’ safer gambling strategy and commitments.
888 has been at the forefront of the online gaming industry since its foundation in 1997, leveraging its proprietary technology to provide players and B2B partners an innovative and world-class online gaming experience.
In 2021, the company was proud to be recognised at the EGR operator of the year awards as the winner of the Casino Operator of the Year, as well as its in-house sportsbook being recognised as the In-House Product of the Year. In 2020, the company was proud to be recognised at the Gaming Intelligence awards as the winner in the Casino Operator of the Year category. Also in 2020, it won two prestigious awards for its poker platform at the 2020 Poker Listings Operator Awards in the Most Improved Software and Best Beginner Software categories.
The Group is structured into two lines of business: B2C, under the 888 brands, and B2B, conducted through Dragonfish, which provides partners a leading platform through which to establish an online gaming presence and monetise their own brands in a safe and responsible manner.
888's consumer facing websites offer more than just online betting and gaming. They are entertainment destinations: places where people can enjoy a truly interactive experience and be part of an online community that shares common interests. 888's strong and trusted brands are all accessible through www.888.com.
About Playtech
Founded in 1999 and premium listed on the Main Market of the London Stock Exchange, Playtech is a technology leader in the gambling and financial trading industries with over 7,000 employees across 24 countries.
Playtech is the gambling industry's leading technology company delivering business intelligence driven gambling software, services, content and platform technology across the industry’s most popular product verticals, including, casino, live casino, sports betting, virtual sports, bingo and poker. It is the pioneer of omni-channel gambling technology through its integrated platform technology, Playtech ONE. Playtech ONE delivers data driven marketing expertise, single wallet functionality, CRM and responsible gambling solutions across one single platform across product verticals and across retail and online.
Playtech partners with and invests in the leading brands in regulated and newly regulated markets to deliver its data driven gambling technology across the retail and online value chain. Playtech provides its technology on a B2B basis to the industry’s leading retail and online operators, land-based casino groups and government sponsored entities such as lotteries. Playtech directly owns and operates Snaitech, the leading sports betting and gaming company in online and retail in Italy.
Playtech also owns Finalto, a technology leader in the CFD and financial trading industry that operates both on a B2B and B2C basis. Finalto has been classified as a discontinued operation since 31 December 2020.
For further information please contact:
Playtech plc
James Newman, Director of Corporate Affairs c/o Headland Consultancy
