Director Warns Of 'Tsunami Of Gambling Advertising' Coming To Canada
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Ontario will launch its regulated market for sports betting on April 4. Keith Whyte, the executive director at the National Council on Problem Gambling, is concerned about the impact on bettors and their families. He warned of the barrage of gambling advertising that is already happening in the U.S. and Canada. According to Canadian media analyst Adam Seaborn, over 28 different gambling advertisers appeared on TV in Canada last year spending upward of $100 million (CAD). A recent study by Deloitte Canada revealed most Canadians are still uninformed about sports gambling.
In-play betting is a growing problem in North America. 80% of sports betting in Europe is now in- play wagering. Whyte thinks sports gambling will be maxed out in the United States in 10 years. He thinks it won't be talked about much after 25% to 30% population. He believes there's a higher risk of problem gambling with in play betting. It's fast and random.
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