Different generations attitudes towards online gambling
$5,000 Welcome Bonus
YouGov published a report on gambling earlier this year. It focused on 13 markets worldwide. Less than 18% of people consider gambling to be an excellent way to make money. People don't see gambling as destructive and consider it a fun pastime. Younger people are more likely to consider online gambling a viable form of entertainment. They are also more open about discussing it with their friends. For operators looking to capture the attention of a younger demographic, this information is valuable.
Those aged 18-24 prefer to play casino and table games. Those aged 25-34 prefer fantasy sports, skill games, and eSports. Over 35s prefer casino games and fantasy games over skill and sports games or eSports, while 5% of over 35's like eSports games at all. eSports betting is an essential product both now and in the future.
Marketing to younger people through social media can be effective. Building games with a significant entertainment aspect will appeal to young demographics. Fantasy sports and eSports must be given time to grow and develop. Skill-based games are also an exciting niche. Online gambling sector is more competitive than ever. If you are starting a gambling site, you should seek experienced advice.
Marketing to younger people through social media can be effective. Offering players referral bonuses or incentives for friends can build on the willingness of younger players to discuss gambling with their peers. Building games with a significant entertainment aspect, including video, streaming and features like live games will appeal to young demographics.
