Customer Activity on Online Gambling Market Declines in May 2021, UKGC Says
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The UK Gambling Commission has released data about the impact of the evolving coronavirus lockdown measures on British customers' gambling behaviour. The data covers both retail and online gambling operator data. In May, the gross gambling yield and the number of active accounts fell by 5% and 14%, respectively, while the total bets remained at the same level.
Some survey participants admitted they are spending more time and money on gambling during the Coronavirus pandemic. UKGC shared that gambling companies are expected to follow the enhanced guidance issued over the first coronaviraviral lockdown. They are also expected to track data regarding their customers’ behaviour, spending and interest in their game portfolios. People who are highly engaged in gambling usually play a vast range of products and are more likely to spend.
