Coca Cola employs holographic slot machine in promo cam
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To launching the new Coca-Cola Zero Sugar flavour, Coca-Cola HBC Switzerland and TMI Agency decided to employ HYPERVSN Slots and HYPERVSN Solo L for the #bestcokeever campaign.
3D holographic displays were installed at the Zurich Main Station by the Authorised HYPERVSN Reseller Avantage. When playing the holographic slot machine, people got a chance to win various prizes including a bottle of the new Coke Zero Sugar.
The campaign lasted for two weeks and extended across 5 shopping malls, 45 sampling locations and 150 in-store activations. In total, over 18k people played the HYPERVSN Slots at the Zurich Main Station and across all the locations, around 150k product samples were handed out.
