ChopValue First West Coast Microfactory Location in Las Vegas
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LAS VEGAS, Nov. 17, 2022 // PRNewswire // - ChopValue is excited to announce its first West Coast franchise in the vibrant city of Las Vegas. With Microfactories already in Canada, Mexico, Europe and Asia, this addition will be its first of many in the United States, as ChopValue works to create a micro-manufacturing network that will help build back better with a socially responsible approach.
ChopValue Las Vegas will lead by example and demonstrate its circular economy that will collect chopsticks from hundreds of local Asian restaurants, hotels, and casinos.
Las Vegas native, Brooks Smith, will launch the first US operation – a new ChopValue Microfactory - in Las Vegas designed to help the city look at chopsticks as a sustainable product. As a franchise owner, Smith has already aligned a recycling program with more than 100 Las Vegas-based Asian and Fusion restaurants, collecting over 5 million discarded chopsticks that will undergo the proprietary ChopValue process and be remanufactured.
"Growing up in Las Vegas, I have watched the city grow and mature as a leader in sustainability, and I want to be a part of that journey," said Brooks Smith, owner of ChopValue Las Vegas. "Coming from a restaurant family, taking elements from the F&B world and embracing this new wave of circular economy in my hometown."
Brooks had traveled the world and submerged himself into a realm of professional photography when he began seeing life differently through the eye of a camera lens. This journey of personal self-discovery redirected him towards wanting to be integral to a positive change - reducing individual carbon footprint. This research and passion led him to the introduction to ChopValue.
Since then, the company has given over 83 million chopsticks a second life, diverting them from landfills to lead by example with a viable circular economy. After collecting the chopsticks from hundreds of restaurant partners, they are sorted at local Microfactories where the production process begins. The innovative material is transformed into sustainable products and custom solutions.
"We want to join the locals of Las Vegas and the mega-casino industry to continue a forward thinking of making more environmentally conscious choices," he said. I'm pleased we can help businesses address the urgency of climate change in a way that provides significant value in job opportunities and the creation of a new resource," said Felix Böck, Founder and CEO of ChopValue. "We've felt an overwhelming amount of support from the US market who shop with us online and with this new key location run by Smith's team, we're one step closer to being as local as possible to our customers and minimize our carbon footprint."
From huge solar arrays to implementing food waste solutions, Las Vegas' commitment to bringing more sustainable initiatives is paving the way for a thriving circular economy Microfactory. ChopValue's Las Vegas Microfactory is now open for corporate business following the ChopValue showroom and retail hub which are set to open to the public in Spring 2023.
