Casino dashboard: February 2022
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Christmas Big Bass Bonanza by Pragmatic Play bowed out for the change of season. Book Of Dead by Play’n GO returned to the top of the charts.
This month's casino dashboard shows the evolution of game development and distribution this past year.
There has been an explosion in games found on operator sites. Five big casino groups source nearly 8,000 unique games from 500 studios each week. The range of studios they offer has rocketed from 170 to nearly 300 distinct providers. Around 50 new brands launched in the last 12 months. The sheer volume of data means that suppliers are finding it difficult to keep tabs on the distribution of their own games. Operators need effective tools to present the right subset of content to the wrong end-users. They also need to focus on breadth and depth of the content. There is a proliferation of games and an ever-dwindling share of ‘shelf space’ per game.
FBM Gaming and FBM Studios are the top studio dealmakers in the rolling six-month studio chart.
Red Rake and PariPlay were the biggest studio dealmakers in 2014. Slotegrator added new content from OnlyPlay and Slotmill in January.
SoftSwiss is the biggest aggregator dealmaker. Salsa Technology and Slotegrator are not far behind. The total number of deals between studios and aggregators has decreased year on year. The decline may be due to the maturing of the distribution network. It may also be a case of diminishing returns for aggregating companies. Egamingmonitor covers 37,000 games, 1,300 suppliers and 1.500 operators. Its interactive games chart excludes live games and table games. Game rankings are determined by the number and position of games on the casino homepages of more than 1,.400 casino sites.
The unique games and studio charts are based on the wider dataset of more than 4000 pages from 1,500 operator sites.
Data on deals by month was collected from April 2020 onwards. The rolling chart reflects current dealmaking performance.
