Caesars Interactive Entertainment Launches NetEnt Casino Content
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Swedish developer of online casino content and related solutions NetEnt announced today that the first of a series of games has been launched in the online casino of Caesars Interactive Entertainment and is now available to gambling customers across the state of New Jersey.
Earlier this year, NetEnt announced that it had signed an agreement with the online arm of gambling operator Caesars Entertainment Corp. to provide it with a selection of its most popular gaming titles. After it had received a transactional waiver by the New Jersey Division of Gaming Enforcement and had completed the necessary integration work, the first NetEnt game has been launched on CaesarsCasino.com, known to be one of Caesars Interactive Entertainment’s most popular online casinos available to New Jersey-based players. More games are expected to be released in the months to come.
Commenting on the latest announcement, NetEnt America LLC Managing Director Björn Krantz said that they are extremely happy and proud of the successful launch of the developer’s first product with the Internet gambling arm of Caesars Entertainment. The executive further commented that they are all looking forward to expanding this strategic partnership. According to Mr. Krantz, NetEnt’s portfolio of product offering would be welcomed and well-received by both Caesars Interactive Entertainment and its gambling customers.
The Swedish supplier’s agreement with Caesars Entertainment’s online casino branch is not the first key deal it has signed in New Jersey. Earlier this year, the company announced content partnerships with a number of gambling operators providing both land-based and online services in Atlantic City and the state as a whole.
In June, NetEnt released information about its partnership with The Borgata and platform provider bwin.party. The Swedish supplier’s games are now available on The Borgata casino websites, after their launch has been approved by the New Jersey Division of Gaming Enforcement. Next came its agreement with Caesars Interactive Entertainment.
In October, the company announced that it would also provide Resorts Casino’s online arm with a selection of its online gambling content. In November, NetEnt penned a similar content deal with Gamesys US for the provision of online casino games to the TropicanaCasino and VirginCasino brands within the borders of New Jersey. All those agreements are part of the Swedish company’s strategy to present its products to the US gaming market and to constantly expand its presence there.
