Bragg Gaming completes $30M acquisition of Spin Games to boost US iGaming expansion
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Bragg Gaming Group announced Wednesday it has completed its acquisition of Spin Games LLC in a cash and stock transaction valued at approximately USD 30 million. The Spin Games acquisition provides for a differentiated and widely distributed iGaming product offering and accelerates Bragg’s North American growth.
Bragg will leverage Spin’s US iGaming relationships to introduce new proprietary and exclusive third-party online casino content developed to address the preferences of US and Canadian players and to cross-sell its existing player-popular European casino content.
The company expects to launch its first proprietary games - “Egyptian Magic”, “Fairy Dust” and “Paradise Ticket” as well as exclusive games from partner studios - on its remote gaming server (RGS) with an initial roll-out in Connecticut, Michigan and New Jersey anticipated to begin in Q3 2022, with games in Pennsylvania expected to follow.
In December, following the approval of the Pennsylvania Gaming Control Board, Bragg said it had received all required regulatory approvals to complete Spin Games acquisition.
The combined Bragg/Spin Games’ offering will deliver the benefits of Bragg’s exclusive content and technology and Spin Games’ local market know-how and operator relationships with more than 30 North American customers and operators.
Spin Games’ existing RGS casino and content are fully licensed and distributed in New Jersey, Pennsylvania and Michigan, and are licensed and pending go-live in Connecticut and British Columbia. Spin Games has a proprietary content portfolio of more than 30 in-house developed games, including slots, video poker, action bingo and keno.
The purchased company will also augment Bragg’s existing portfolio with numerous third-party titles from well-known, land-based slot manufacturers.
In an official press release, Yaniv Spielberg, Chief Strategy Officer for Bragg, said: "Combining our RGS, advanced player engagement tools, data analytics capabilities and our newest game content developed specifically to appeal to North American players, with Spin Games’ state gaming licenses and established integrations with online casino operators comprising the majority of the U.S. market significantly accelerates our entry into the North America iGaming market”.
"We are positioned to quickly grow our U.S. market presence over the next several months beginning with our iGaming content and supporting game optimization technologies. In addition, our proven player account management (PAM) platform which powers several leading iGaming and sports book brands in Europe, along with our full managed operational and marketing services allows us to offer a complete solution to online gambling operators of any size in currently regulated states and as additional states approve iGaming."
"With more than 30 years of experience in the North American gaming sector, Spin Games’ founder and CEO Kent Young will serve as our President – Americas and oversee our U.S. market roll-out growth strategy. We’re delighted to welcome Kent and the entire Spin Games team to Bragg and look forward to collaboratively driving the successful execution of this key growth initiative", he concluded
Kent Young also commented: "I am delighted to now be a part of the Bragg team and I’m confident the company is perfectly positioned to leverage our leading RGS technology and proprietary and third-party content to quickly execute on our U.S. and Canada iGaming expansion plan. In addition to strengthening our support of existing customers and markets, the combined company is positioned to accelerate the expansion of our propriety content library, pursue new markets, and leverage our technology to quickly support iGaming in new states and provinces as they open."
