BetMGM Michigan Partners With 1X2 Network
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Software provider 1X2 Network is expanding its presence in the Michigan iGaming market through an exclusive partnership with BetMGM Casino. This significant development comes after 1X2 Network's successful debut in the Great Lakes State when BetRivers secured access to the provider's portfolio of games in April. Now, BetMGM members will gain access to a diverse range of slot games and crash titles from several game studios operating under the umbrella of the 1X2 Network.
Some of the games expected to arrive in the lobby of this include Iron Dog Studio's popular slots Eagle Strike, 1 Million Megaways BC, and Wolf Strike, plus Prospector Wilds series from Prospect Gaming and Reel Diamonds from 1X2 Gaming. Aside from slots, players can look forward to several engaging crash games, such as the recently launched Crashout Maverick by Ad Lunam.
According to BetMGM executive Oliver Bartlett, the new partnership with 1X2 Network is proof of the operator's determination to provide its players with the best gaming content.
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Provider 1X2 Network secured its Michigan Gaming Control Board supplier license in 2023 but previously offered its games to U.S. online casinos through an intermediary in provider Light & Wonder. Kevin Reid, the CEO of 1X2 Network, shared Bartlett's enthusiasm, expressed via the press release announcing the partnership.
Reid said the BetMGM collaboration is another step in the brand's ambitious strategy for the North American market. According to Reid, their games are popular with U.S. players in large part due to their intriguing gameplay and themes. For Reid, this deal signals the developer's arrival as a top-tier provider in one of the fast-growing North American markets. BetMGM plans to integrate the 1X2 Network games into its Ontario casino app after Michigan.
1X2 Network's catalog of games is sourced predominantly from game studios Prospect Gaming, Iron Dog, Ad Lunam, and 1X2 Gaming. This UK-based software vendor offers nearly 200 slots and has been honored with several awards, such as the 2020 EGA Game of the Year Award.
BetMGM Is Relentlessly Growing Its Lobby
Operator BetMGM is making serious investments in its game library and started the spring season with two new distribution deals. BetMGM recruited the services of providers Boldplay and GameCode, and Michigan was selected for the debut of both providers' games.
BetMGM had a dominant market position for over 30 consecutive months and still holds the largest lifetime revenue in the Wolverine State, but its growth has stagnated in 2023. This online casino attracts players by offering a steady supply of and over 1,500 thematic and jackpot slots.
