Belgium to Ban Nearly All Forms of Gambling Advertisement
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Belgium has taken drastic measures in its fight against gambling harm. The country will see gambling ads banned from billboards and all forms of media.
Belgium will ban most gambling ads. The new rules will likely come into power by the end of the year. Sports teams will no longer be able to co-advertise their gambling partners. Franchises will only be allowed to brandish their brand on their shirts and in their stadiums. The draft is now awaiting further approval by EU and the Council of State.
Van Quickenborne wants to ban ads to prevent people from being pressured into gambling through ads. Georges-Louis Bouchez, leader of the Francophone liberal MR party, critiqued the ban of ads and called it a “puritan view” Boucher warned that the ad ban will damage sports as many franchises are reliant on gambling sponsorships.
