Pragmatic Play extends reach in Brazil and Mexico in partnership with Instabet
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Pragmatic Play, a leading content provider for the iGaming industry, will extend its reach into the Brazilian and Mexican markets in partnership with betting brand, Instabet.
Instabet will have access to three of Pragmatic Play’s top verticals, including their most awarded slot titles. This will see the provider deliver new hit games like ‘Gorilla Mayhem’ and ‘Magic Money Maze’ alongside longtime player favorite titles like ‘Gems Bonanza™’.
Additionally, Pragmatic Play will begin providing its live casino titles to the operator, which will include traditional casino games such as Roulette and Blackjack along with the newly launched and highly innovative Boom City.
The virtual sports product is also included in this deal and will offer players additional betting opportunities between live sporting events in a 3D rendered space, including Force 1, Fantastic League and Turf.
Instabet operates in both Brazil and Mexico and will see Pragmatic Play deliver these verticals to both markets simultaneously, allowing for further growth across the entire LatAm market, in which it already has a strong presence.
Victor Arias, Vice President of Latin America Operations at Pragmatic Play, said: “We are pleased to have signed this multi-vertical agreement with Instabet that will allow us to deliver our world-renowned, high quality titles to two exciting markets in Latin America at the same time”.
“Instabet’s unique position in these multiple countries means that more players than ever before will be able to enjoy our games,” added Arias.
Carlos Sandoval, CEO of Instabet MX, said: “Instabet has become synonymous with quality and providing our players with the widest variety of content is a central pillar of our global growth strategy, so this latest agreement with Pragmatic Play will fulfill these two aspects”.
“Pragmatic Play’s award-winning slots, Live Casino’s range of traditional and innovative titles and Virtual Sports’ extensive games will be warmly welcomed by our players,” concluded Sandoval.
