Pragmatic Play secures a new multi-vertical partnership in Brazil with Smashup
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Pragmatic Play announced Monday that it has signed a new multi-vertical agreement inBrazil with operator Smashup.
Pragmatic Play will deliver its complete Slot, Live Casino and Virtual Sports content expanding the offering for Smashup players, and also its own reach in the rapidly growing region.
Slots such as Gates of Olympus and Wolf Gold, as well as live dealer products like Sweet Bonanza Candyland and Boom City are included in the agreement. In addition, a complete Virtual Sports solution package will provide cross-selling sports betting opportunities.
Victor Arias, Vice President of Latin American Operations at Pragmatic Play, said: “Another multi-product agreement shines a light on the importance of having a quality, diverse selection of products. We’re fortunate to have such a talented team that gives us the tools to continue our expansion across Latin America and are thoroughly looking forward to delivering our strong package to Smashup.”
Justin Wong, COO of Smashup, said: “We’re delighted to have such a rich collection of new content to wow our players with. Pragmatic Play’s titles are well-loved across Brazil and having them in our lobby will only strengthen the quality we have to offer. We’re excited to be working with them and we can’t wait to get the games live.”
Earlier this month, Pragmatic Play expanded its reach across the Brazilian and Mexican markets through a partnership with Instabet, through which the supplier will grant the operator access to three of its main verticals. That deal came just a few days after the announcement of a new agreement with Bnr.bet in Brazil, whichwill see Pragmatic Play take its complete Slot, Live Casino and Virtual Sports offerings live with the operator.
