"Mobile gaming still remains the present and the near future of online casinos"
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Ivan Montik is the founder of SOFTSWISS, a leading iGaming solutions provider. He had no experience in the industry when he started the company in 2009. SOfTSwISS has become a staple of the igaming industry, empowering partners and clients in a number of areas, including online casino, sportsbook and affiliate marketing. Montika also discusses new technologies and the opportunities they open to operators.
SOFTSWISS is the company that has been the main focus of the owner since 2009. He has spent a lot of time studying iGaming and becoming an expert in this industry.
SOFTSWISS has reached 1,000 employees and won several awards. CEO is motivated to keep his company at the forefront of innovation. He wants to reach new markets and develop new products. He is ready for further growth. "Mobile gaming still remains the present and the near future of online casinos".
SOFTSWISS has been vocal in its support for Ukraine. The company's values reflect the main human values. They focus on providing customers with the highest quality service. Freedom of speech and opinion is essential for the effective functioning of a company. The agile approach has proved to be effective in running a 1,000+ people. It's important to call things by their names. What we are facing now is the war against humanity. Many representatives of the IT business and iGaming, including SOFtsWiss and its partners, immediately reacted to the situation and took decisive actions to help people in Ukraine in all possible ways.
SOFTSWISS is expanding its global presence. It has new offices in Poland, Georgia, Malta, Estonia and Belarus. The company has licences in Serbia, Greece, and Nigeria. SOFtsWiss is planning to launch country projects in cooperation with partners in the near future.
The most vivid trend in the iGaming industry is the transfer from offline gaming to online gaming. Land-based casinos will continue to lose profit and online games will gain popularity. Fast penetration of mobile technologies into i gaming will strengthen this trend. 2021 was a breakthrough year for crypto gaming and the share of crypto bets to fiat currency grew significantly.
Operators' interest in crypto solutions is growing. Many companies underestimate the traffic costs for a crypto casino. Competition is very intense and the business requires evaluation of the capability for traffic acquisition.
This year is not expected to be a breakthrough in terms of VR and AR in gaming. Mobile gaming is the present and near future of online casinos. It's too early to talk about the next generation of devices and technologies. The metaverse is going to gain more popularity in the coming years.
SofTSWISS has an R&D department that studies how artificial intelligence can be used in iGaming. AI has proven to be effective in terms of improving online casino security and taking automated actions to prevent cheating. It is also essential for analysing human behaviour and customising the gaming content according to the achieved data. For some markets, the human approach is more effective than the machine learning approach.
Being flexible and open to innovation is essential for a modern regulator. Estonia is forward-looking and offers operators conditions similar to those of .com licences. Other jurisdictions have a long way to go. Unlike the industry itself, jurisdictions take too long to introduce necessary changes.
SOFTSWISS has made a series of key announcements for its Affilka platform and the SOF TS Sportsbook. The products were developed to make their clients' online gaming business more attractive for players and more efficient from a management perspective. The recently launched Reports API enables easy and convenient day-to-day communication with partners. It also provides real-time statistics on brands, marketing campaigns and player activity.
