Why Now Is the Time to Launch an Online Casino in the US
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Joonas Karhu, chief business officer at Bojoko, says that with impressive early revenues and limited competition, now is the time for operators to get in on the action. Statistics suggest that the regulated market could grow to be worth up to $8 billion per year by 2025.
20 states have legalized online and mobile sports betting. Less than a quarter of them have included provisions for iGaming in their rules and regulations. The states that have include New Jersey, Pennsylvania, Michigan, West Virginia and Delaware.
The early revenues being generated by online casino gaming in these five states should pique operator interest. Competition remains limited and more brands entering the market will drive further growth. States such as Pennsylvania and Michigan have limited the number of online casinos licenses. Operators should launch their own brands into the states where they can secure market access and the required licenses now.
The education process is a huge challenge for online casino operators in the US. The industry needs to work together to educate players. Operators must also consider which states they wish to enter. The US is not really a single market and is made up of individual jurisdictions with their own regulations, rules, cultures and player expectations.
What US Online Casinos Can Learn from European Brands. European online casinos are good at driving innovation. In the US, several big brands launched on legacy platforms.
Cutting-edge technologies are key to offering the experience players are seeking. European operators set the standard for responsible gambling tools, speedy transactions and local customer support. Partnerships have contributed to the success of regulated online casinos in Europe. Affiliates can play a vital role in helping online casino brands generate traction in each state. They can also contribute to education process. The potential for online gambling in the US is significant.
