Why is social gaming becoming so popular?
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As technology has evolved, so has gaming. The casual gamer looks for fun games that they can dip in and out of and uses the game as a way to connect with others. Bingo has used advances in technology to reinvent itself and offer new and exciting twists on a traditional game. It has also given it scope to offer variations not possible in bingo halls, spot prizes, and moderator led games in forums and chats.
Online bingo is popular in the UK with over 3.5 million regular players. Online bingos have chat rooms to keep the social aspect of offline binging. Offline bingso is also seeing an increase in popularity amongst the younger generation with the arrival of binger party nights. The games of online bingers are often combined with a club night theme to appeal to a younger audience. They are designed to target a more active and active audience than traditional bithouse nights, which are aimed at older people.
80% of Americans have played some form of social game in the last six months. Most offline games have now transitioned online. Traditional boardgames such as Monopoly and Scrabble are now commonly played online where players can compete with others around the globe.
Social games satisfy people's needs of autonomy, freedom and choice. Developers are focusing on creating new games that cater to the social gamer. There are MMOs, puzzle games, chat functions and many games with some element of community.
Autonomy is a sense of freedom and choice. Competence is the feeling of achievement and success when overcoming challenges.
