Why Do Casinos Offer Freebies Like Free Spins?
$6,000 Welcome Bonus
In the ever-growing world of online casinos, the temptation that comes with the variety of freebies is a well-used strategy that encourages players to get playing. The very best casinos all try and attract players in with the promise of getting something for free – whether it’s bonus money, free spins or a mixture of the two.
While we can see why players love claiming these rewards… Everyone loves a freebie, right? But why is it that casinos all seem so eager to dish out these freebies? What’s the catch behind this seemingly generous act? Here we take a look at exactly why casinos seem to like giving out those goodies…
The Appeal of Free Spins
Here are some of the main reasons that casinos love dishing out those free spins:
Attracting and Retaining Players
Offering free spins is a very successful way to attract new players and retain existing players. These incentives can be incredibly attractive to players, drawing them into the immersive world of online gaming. They can give them the chance to try out slots for free and see exactly what the particular game – and the casino offering the bonus is all about.
Additionally, it also strengthens the loyalty of their existing players, encouraging them to keep coming back for more.
A Great Marketing Tool
Free spins and casino bonuses are famously excellent marketing tools – and if done well, they can help a casino to stand out in the very competitive casino landscape. Casinos strategically use these freebies to draw players in.
Time and time again, players are searching for the best bonuses. The aim of any casino is to have their name at the top of any list. Not only will it mean that more players head over to register and play at the casino, but it will also get their name out there and well-known. Any casino will want to have a reputation for giving great bonuses. Some casinos are so well known that they get players visiting just through the power of the brand. Great bonuses often mean great branding.
Introducing New Games
Bonuses and free spins are also a great way to introduce new games that they are adding to their gaming catalogues. Free spins are generally considered to be excellent ways to shine a spotlight on new titles and attract attention to these freshly launched games. By coupling excellent promotions with new releases, casinos can encourage new and existing players to explore and play these games.
In the casino world, there are thousands of games out there – and new ones are being released all the time. The best way to get players over to specific games is by giving them free spins to do so. Hopefully, they’ll like them so much that they keep on playing – but with actual money.
Getting Players Playing
Casino bonuses and promotions are essentially designed to get players playing. These incentives are designed to interest their users and encourage them to keep logging into their accounts. Ultimately, these bonuses ideally lead to more gameplay and create an environment that keeps players invested in the casino’s offerings.
The Casino’s Endgame
Essentially, bonuses done well can have incredible results for a casino…
Building a Solid and Loyal Customer Base
Every casino needs a solid and loyal customer base. While free spins might appear just to be generous giveaways, casinos actually consider them as more of an investment. Their main goal is to convert these freebie-loving players into long-term customers. The more players take up the offers, the higher the chances of them becoming repeat players or even high-value customers. It’s all a game of numbers.
Encouraging Deposits and Wagering
Casinos are businesses… and ultimately they want players to put money in their accounts. Behind the veil of free spins lies the underlying objective – encouraging players to make deposits and fulfil the wagering requirements attached to the winnings of these free spins and bonuses.
Casinos will practically always attach terms and conditions to these free spins – which means that there are certain criteria a player needs to meet before they can withdraw any winnings. This encourages players towards putting money into their accounts and wagering more to unlock the wins. After all, why bother with free spins if you aren’t going to withdraw the wins?
Understanding Players
Every interaction a player has with the casino, including the use of free spins, gives the casino valuable data. Casinos can track a player’s behaviour, preferences and spending patterns. This information can help the casino to tailor future promotional offers to their players – meaning an even more personalised gaming experience for players.
Understanding Terms and Conditions
However, they might look great, but often the real value lies in the small print. Free spins, like any promotional offering, come with terms and conditions. Wagering requirements, time limits, game restrictions, and withdrawal limits are typical conditions attached to these freebies. You need to read and understand these terms to maximise the benefits and avoid potential pitfalls. Make sure that you, as a player, benefit from the bonuses as much as the casein. The best bonuses will be great for everyone.
So, hopefully, you know exactly why casinos are so keen to offer free spins and all the other freebies you come across. Casinos aren’t charities – and they want you to spend money. So, before you claim any bonus, read the terms carefully and make sure you understand exactly what you’re claiming and how much you need to spend to claim those winnings!
