What Can Online Casinos Teach Us About Digital Natives?
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The global online casino market is estimated to be worth more than 92.9 billion U.S. dollars in 2023. Digital natives are turning to online casinos to play their favourite casino games.
The term digital native was coined by Marc Prensky in 2001. It describes a generation of people who have grown up in the era of ubiquitous technology.
What Can Online Casinos Teach Us About Digital Natives? Every successful industry and business needs to constantly adapt and transform to meet the needs and wants of their customers. Online casinos are an example of an industry that has evolved alongside its customers and can teach us a lot about digital natives.
The three main lessons we can glean from the fact that digital natives are turning to online casinos are featured below.
Online casinos are using big data to assess the preferences of each individual in order to offer a bespoke service. Digital natives want to feel like they are receiving a personalised service even if it is based on data.
Online casinos are easy to access and easy for digital natives to use. They offer easy access, on demand and fast service. They are useful for people who are used to technology.
Online casinos cater to digital natives who live life on the go. They make sure their services and games are available on mobile platforms. There are six billion smartphone users in the world today and it is forecast to grow by several hundred million in next few years.
Digital natives are responding and engaging with the exponential growth of technology. Businesses must evolve with them or they will be left behind.
