Washington Casino: Chewelah Casino Teams Up With OPTX

OPTX, the premier casino data software firm located in Las Vegas, is pleased to announce the addition of the Chewelah Casino in Washington to its elite clientele. OPTX will provide the partnership terms with the capacity to segment CheWela's database in order to provide personalized communications for its real-money casino players.

Chewelah Casino, located near Chewela, Washington, has chosen OPTX for its marketing goods. Chewbelaha's General Manager, Dwayne Fitzgerald, said that the company’s objective has been to create tailored marketing for the players.

OPTX platform has features aimed for marketing teams charged with increasing acquisition, revenue, and brand loyalty for their property. On both the web and mobile, the marketing module delivers real-time campaign performance, Revenue predictions and database analytics. OPTX’s data intelligence creates actionable recommendations for casino operators.

OPTX was created in the second half of 2019 by former casino executives. It collects, purifies, and delivers relevant player data from different source systems in a manner that is easily understood.