Twice as many gambling game accounts belong to customers in most deprived places
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29% of online gambling accounts belong to the most deprived areas in Britain. Just 13% come from the least deprived places. A quarter of customer losses from gaming came from 20% most deprivation areas. 15% came to least deprivation places, according to study.
The study found that betting is most popular, but gaming is associated with a higher likelihood of incurring heavy losses. The study also found the heavy spending groups included “many” players from very deprived areas. The top 10% of gambling accounts contributed 79% to the industry. Professor Forrest believes it's important to raise awareness of the gambling harms associated from online gaming.
NatCen director of health Dr Sokratis Dinos welcomes the research into online gambling. GambleAware chief executive Zoë Osmond welcomes findings and recommendations for future public health campaigns. The current cost-of-living crisis and the economic fallout of the pandemic can exacerbate the problem.
