TrueLayer, BetCity to offer players instant payouts
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This collaboration marks the most recent step for the European operator in ensuring that players no longer must wait to receive their winnings. Having integrated TrueLayer Payments with Bragg Gaming’s Player Account Management (PAM) iGaming platform, BetCity is enabled to push funds to the player’s account in an instant and secure manner.
When talking about customer retention, BetCity representatives have stated that nowadays, cash incentives are not enough to keep players returning, however customer experience plays an important role. Even though Netherlands-based players are familiar with instant payins, payouts have been troublesome, as traditional bank transfers take up to three days to reach customers. Having had players communicate a need for fast payouts, through the partnership with TrueLayer, BetCity is now enabled to deliver this.
TrueLayer officials have advised that presently, players are accustomed to doing everything instantly, however, after winning, they are oftentimes left waiting for days to garner their rewards. Being in an increasingly competitive landscape, instant payouts are becoming a must-have for European operators, and, following the partnership with BetCity, TrueLayer brings Open Banking technology to payouts, thus enabling the delivery of an instant experience for players.
As per information provided by a TrueLayer and YouGov research, instant payouts are believed to help operators gain and retain an increased number of customers, as one in four players (28%) surveyed in Europe have stated that they would consider depositing more if they had the option of withdrawing their winnings instantly. More than half of those surveyed have also said that they were likely to switch to an online gaming service that offers instant withdrawals.
BetCity, TrueLayer company information
BetCity is a Netherlands-based online sports betting and casino games operator that offers an extensive range of products of the likes of sports betting, slot games, and live casinos. The company is among the first online casinos to have entered the newly regulated Dutch market, having been enabled to do so with the support of industry partners such as Kambi, Bragg, Stakelogic, Evolution, and Pragmatic amongst others.
TrueLayer is an Open Banking platform that aims to make building improved financial experiences easy for anyone, with businesses of every size using TrueLayer for powering their payments, accessing financial data, and onboarding customers across the UK and Europe. The company was founded in 2016 and has a vision of creating a financial system that works for everyone, being trusted by millions of consumers and businesses all over the globe.
