This week in B2B news (01 June)
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All the latest news from the supplier sector of the industry, including updates from 3 Oaks Gaming, MyRacehorse and Kalamba Games
3 Oaks Gaming inks Parimatch deal
Supplier 3 Oaks Gaming has put pen to paper on a distribution deal with online operator Parimatch.
The partnership will see 3 Oaks Gaming expand its international presence as it onboards titles in its latest partnership agreement.
Sebastian Damian, 3 Oaks Gaming MD, said: “We’re extremely pleased to partner with Parimatch, a brand that is globally renowned, as we look to further grow our international footprint.”
Nataliya Zaeva, Parimatch Tech head of casino, added: ““We’re looking forward to seeing how [3 Oaks Gaming’s] content is received in our markets across the globe, as well embracing new products when made available through their platform.”
Kalamba Games partners with Octavian Lab
Kalamba Games has partnered with Octavian Labs to increase its presence in the Italian market.
Kalamba Games will integrate its BullsEye RGS offering onto Octavian Lab’s platform, which will see Octavian Lab’s operator partners gain access to Kalamba’s portfolio of titles, as well as promotional tools.
Andrew Crosby, Kalamba Games CCO, said: “Partnering with Octavian Lab is yet another positive step for Kalamba Games, as we continue to establish a prominent presence in the mature Italian market.”
Andres Galan, Octavian Lab sales manager, added: “We are excited at the prospect of our partners being able to offer Kalamba’s innovative portfolio to their players and aid in further integrating it into the regulated Italian market.”
MyRacehorse adds two board members
Racehorse micro-share ownership operator MyRacehorse has added Simon Bazalgette and Paul Fisher to its board of directors.
Former Jockey Club chair Bazalgette has been appointed chair of MyRacehorse UK board, while Fisher has been appointed as chair of its UK advisory board.
MyRacehorse launched in the UK and Ireland in April and allows users to purchase shares in racehorses across the globe.
Jules Pittam, MyRacehorse UK and Ireland managing partner, said: “Simon and Paul bring a wealth of experience from both horseracing and the wider business community which will prove invaluable as we seek to grow MyRacehorse throughout the UK and Ireland.”
High 5 Games lands DraftKings partnership
High 5 Games has secured a content partnership with US operator DraftKings to bring its content to Michigan.
Titles such as The Green Machine Deluxe and Platinum Goddess are now available to DraftKings customers in the Great Lake State.
Tony Singer, High 5 Games CEO, said: “It goes without saying that we are thrilled to have an association with such a big name in the US market and one that is showing such powerful growth.
“We’re confident DraftKings’ player base will enjoy the huge range of games available and look forward to offering these games as we continue to expand our partnership into new jurisdictions,” he added.
Playson extends African reach
Playson has extended its reach across Africa after penning a distribution partnerships agreement with virtual games supplier Kiron Interactive.
Under the remit of the deal, Playson’s slot portfolio will be resold to operators across the continent via Kiron.
Blanka Homor, Playson sales director, said: “Partnering with Kiron is major step forward in our ambitions to penetrate the continent. The company has a strong reputation within this region, while its impressive operator network will offer significant opportunities to deliver our games to more players.”
Steven Spartinos, Kiron co-CEO, added: “This partnership with Playson provides an excellent opportunity for us to expand our product and service portfolio and we look forward to a strong and prosperous relationship.”
Soft2Bet secures Gaming Realms content
Soft2Bet has bolstered its content portfolio after agreeing a partnership with Gaming Realms to add Slingo content to its stable of brands.
The integration will be led by Relax Gaming, with titles such as Slingo Starburst and Slingo Sweet Bonanza set to go live across Soft2Bet brands.
Daniel Mitton, Soft2Bet director of gaming, said: “We’re delighted to have reached an agreement with Gaming Realms. This partnership allows us to significantly elevate our product offering and provide players with even more amazing content.”
Mouhcine Jalili, Gaming Realms head of business partnerships, added: “We’re excited to have agreed a partnership with Soft2Bet. The platform represents access to another market leading operator with international presence.”
