"There is an interesting market in the Dominican Republic's online casino sector"
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rick Cáceres is CEO of Eurohípica, the company that broadcasts the races of the French Pari Mutuel Urbain in the Dominican Republic. He wants to win back the audience that the activity has lost since its best years.
The company is organizing a movement to create an audience for equestrian sport in the Dominican Republic. The company's CEO comes from the United States where the equine sports lifestyle is still upheld. He usually visits the big races like the Kentucky Derby, Breeders and Saratoga Stakes Cup.
There is an interesting market in the Dominican Republic's online casino sector. The calendar starts in November with the grand opening of the 'Eurohipica' equestrian agency franchise concept at the El Quinto Centenario racetrack in Santo Domingo.
The company is planning to expand in Latin America. It plans to do it through its own platform. The company will place its products in verticals of local distribution. It will be possible to replicate its success in similar or emerging markets.
The firm wants to reach 30 thousand retail outlets in the Dominican Republic. It is in negotiations with groups and consortium betting agencies with more than 10 thousand spaces or agencies.
PMU's service covers more than 30 daily races from various countries. PMU is the market leader for horse racing in the markets where it operates.
PMU's common funds are fed by 51 markets/countries, where each one contributes 55% of the amount of each play. The prizes have a significant and fixed increase as markets are added.
Sports betting is growing in popularity. The company is looking into the online casino area. They believe there is an interesting market in the Dominican Republic.
Dominican Republic is waiting for the new local regulation coming out at the end of the year to continue with the application for its own online casino license. Once approved, these products will be uploaded on a platform that is already under development.
