The road MAP to advertising real money online gaming
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The Ministry of Information and Broadcasting has issued an advisory dated June 13, 2022 to print media, private satellite television channels and publishers of news and current affairs content on digital media to adhere to the Advertising Standards Council of India guidelines on advertisements of online betting and gaming platforms. The Indian Constitution states that gambling is a state subject. In a majority of states, online real-money gaming has been interpreted by Indian Courts to fall within the exception ‘game of skill’. Assam, Odisha, Telangana and Andhra Pradesh prohibit activities in relation to online gaming.
Adverts on gaming should not depict anyone below the age of 18 years or depict a minor playing an online game for real money winnings.
The road map to advertising real money online gaming is available. Disclaimers must be in both audio and video formats and should not occupy less than 20% of the space in the advertisement.
There are 420 million active online gamers in India. The industry is expected to grow to 5 billion by 2025. NITI Aayog’s draft report proposes a single self-regulatory body for the gaming industry. Online Gaming (Regulation) Bill was introduced in the Lok Sabha on 1 April 2022. It aims to bring in a robust regulatory framework.
