The latest in live: How Vivo Gaming grew its live casino offering during the pandemic
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The global COVID-19 pandemic saw an influx of land-based casino players migrating online. European Gaming spoke to Adriana Nitu, Sales Managerat Vivo Gaming about the challenges involved in managing this shift.
Vivo Gaming's live casino offers are designed to replicate the experience of a land-based casino. The expert dealers are showcased within high-quality studios. High-definition streaming is another element that's vital to make players feel as though they are standing in front of the table as the cards are dealt. The technology offers the operator the ability to illustrate their brand. An intuitive user interface is essential for making sure all this works seamlessly.
Vivo Gaming offers live streaming of land-based casinos. It is important to keep up with changing interests and offer players a wide range of options. Localisation is often overlooked. It's important for the service to be localised. The promotional material should be as well.
Vivo Gaming experienced a huge increase in the number of players during the pandemic. The company has grown its service and technical teams to cope with the influx. It also increased the headcount and product offering. Vivo's Account Management Team was especially needed during this period. For land-based operators, an online option is vital. A hybrid approach is the most advisable path for any casino.
Vivo Gaming is working on gaining additional licences in new and emerging markets and opening new studios across Europe. Vivo is expanding its offering with dedicated tables and personalised studios via its Chroma Key solution. It will continue to focus on improving its established operations using a new expanded data feed API.
The last two years have given Vivo the opportunity to assess the key areas in which there's room for growth. Vivocode is working on several new games that will be delivered in 2022. They are also updating each of their game’s UIs, as well as their studios and equipment. A host of people have joined the VIVOCODE Team over the past few months.
