SOFTSWISS: 85% of bets in crypto casinos are made with in-game currency conversion
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One year after the launch of the in-game currency conversion feature, 85% of all bets at crypto casinosSOFTSWISS casino platform are placed through the tool. The Casino Platform team shares valuable information obtained by analyzing annual statistics.
The casino platform introduced the in-game currency conversion feature in 2022 as a crypto-centric solution that opens up new business opportunities for customers and gives players more freedom of action.
The feature allows players to convert their crypto balances into up to 9 fiat currencies, allowing them to bet on games that do not natively support crypto. This massively expands the range of content available to crypto gamers.
The first thing the SOFTSWISS platform team noticed was a huge conversion into regular feature users. Around 65-70% of players who have tried in-game currency conversion at least once continue to place more than 90% of their bets through the built-in functionality.
These bettors become regular users, signaling that the resource has found its niche and achieved product-market fit.
Another valuable piece of information is that the retention rate of the group of players who use In-Game Currency Conversion is higher than those who do not. It can be useful in terms of audience segmentation because these players are more valuable.
Using the tool, users play twice as much. In general, the betting volume generated through the in-game currency conversion feature reaches up to 85% of the total betting volume in crypto casinos and up to 21% in crypto and fiat casinos.
Darya Avtukhovich, Head of Casino Platform at SOFTSWISS, comments: “SOFTSWISS is one of the pioneers in crypto gaming and we continue to be a forward-thinking company, integrating features such as in-game currency conversion into our product. We understand the demands of the industry thanks to our experience and analytical work, and the result is the constant evolution of the SOFTSWISS casino platform, which maintains its status as one of the most reliable on the market.”
The upcoming SBC Summit Barcelona 2023 presents a perfect occasion to explore the latest improvements to the SOFTSWISS casino platform.
Attendees will be able to meet SOFTSWISS delegates at stand CG58, where they will be able to discuss both recent trends in the iGaming industry and new solutions that will accelerate the development of their business.
About SOFTSWISS
SOFTSWISS is an international iGaming company that provides certified software solutions for managing gaming operations.
The team of experts, which has 1,400 employees, is based in Malta, Poland, Georgia and Belarus.
The company holds multiple gaming licenses and provides complete iGaming software solutions.
The group has a vast portfolio of products, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sports Betting Platform and the Jackpot Aggregator.
In 2013, SOFTSWISS was the first in the world to introduce a bitcoin-optimized online casino solution.
