Soft2Bet enters Danish market with its Betinia brand
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Soft2Bet has launched in Denmark for the first time with its operator brand Betinia.
The iGaming provider and operator group says this entry significantly strengthens its position in the Nordic region.
Danish players will now have access to Betinia’s casino library, which includes around 2,100 games from 41 providers.
Soft2Bet says it will continuously add more titles to its portfolio, to suit different player preferences and budgets.
Game types available on Betinia include traditional table and card games, jackpot slots and sports-themed games. The operator’s sports titles cover all of football, tennis, basketball, volleyball, NFL, baseball, ice hockey, MMA, boxing and cricket.
Soft2Bet adds its casino brand will offer 24/7 customer support to Danish customers, employing encryption technology to keep financial information secure.
The company also notes how gamification will be central to improving UX in the Danish market – all while remaining compliant with regulatory requirements laid out in the Danish Gambling Act and enforced by the Danish Gambling Authority.
Betinia will gamify by offering a loyalty programme to its players, as well as an interactive feature allowing players to digitally explore different areas of Denmark. This includes the country’s capital, Copenhagen. In addition, players will be able to make use of a coin system employed by Betinia as well as take part in weekly challenges.
Soft2Bet Head of Country Teams Peter Christian Noer said: “We are very pleased to continue expanding our footprint in the European market as the entrance of our brand, Betinia in the Danish market further develops our presence in the rapidly developing Nordic region.
“We now operate the Betinia brand in both the Danish and Swedish markets under local licences with technology adapted to the specific regulatory requirements and designed to provide an engaging, yet safe gaming experience for our users.
“We are super excited to get Betinia into the hands of Danish users and continue our growth journey in the Nordics.”
