Scientific Games Lauds Colombia, LatAm iGaming Market Debut
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Scientific Games has entered Colombia’s regulated market with its OpenGaming ecosystem through a partnership with digital gaming and sports betting operator Betsson Group. Scientific Games‘ debut in the Colombian iGaming space also marks the company's first foray into the Latin American region. Betssons bought a 70% stake in Colbet, one of the first operators to obtain a license from Colombia's gambling regulator, Coljuegos, following the enforcement of a new gambling regime in spring of 2016.
Betsson has partnered with Scientific Games to create a premium gaming experience for their Colombian players. Scientific Game's OpenGaming portfolio is set to be made available via Colbet in the future. The company has recently expanded its Open gaming offering with the addition of content from major providers, including Hacksaw Gaming and Playtech. The group's aim is to build sustainable success across LatAm.
