Rules of engagement: How to make it as a casino games developer
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Blue Guru Games is a new startup. Its founders have worked in casino and worked at tier-one operators and providers. They focus on storytelling through mythology, history, spirituality and esoterica. Their most recent game, Octopus Armada, was inspired by a scientific study that cited Octopuses as evidence of panspermia. The crowded market has shifted the economics so that a place in the ‘New Games’ section of homepages is the key revenue driver. Some games are aimed more at capturing that promotional opportunity than building brand loyalty and repeat plays. The market is saturated with good games, but there's room for experimentation.
SiGMA Conference is taking place in Belgrade, Serbia from the 22-25th August. The Balkans are sought after by entrepreneurs with an eye on the growing iGaming ecosystem.
