Real Luck Group Ltd announces partnership with Microgaming at ICE 2022 to enhance Luckbox online casino
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"Microgaming is a renowned provider of top-quality casino games, and this partnership significantly enriches the content offering for our players," Luckbox casino manager Daniel Lundberg said
The Luckbox team at ICE 2022. From left, COO Benn Timbury, casino manager Daniel Lundberg, CEO Thomas Rosander and head of affiliates Mike Bazzi
Real Luck Group Ltd (TSX-V:LUCK, OTCQB:LUKEF), which along with its subsidiaries conducts business as Luckbox, told investors it has partnered with online casino software supplier Microgaming.
Announcing the deal at ICE London 2022, the largest igaming convention in the world, Luckbox casino manager Daniel Lundberg said: "Microgaming is a renowned provider of top-quality casino games, and this partnership significantly enriches the content offering for our players.”
The company said the partnership adds more than 100 games to Luckbox's casino, including 9 Masks of Fire, Book of Oz, Immortal Romance and branded titles such as Jurassic World, Game of Thrones and Lara Croft. Luckbox's casino was launched in December 2021 to help generate near-term revenue. With the Microgaming partnership, its casino now offers over 450 games for users to wager upon.
"Luckbox is built for a new generation of gaming and esports players that we plan to monetize for decades to come,” Lundberg added. “This ethos extends to casino, where we are striving to offer the best possible content and user experience, built upon a strong data analytics-driven approach and we are already seeing a promising initial uptake from our players.”
Luckbox noted that the global online casino market is estimated to be US$134.9 billion in 2021 and could reach US$159.8 billion by 2026, growing at a compound annual growth rate (CAGR) of 3.45%, according to ResearchandMarkets.com.
Luckbox offers legal, real-money betting, live streams, and statistics on all major esports and sports on desktop and mobile devices. The company has a business-to-consumer (B2C) platform, and by leveraging shared technology, data, and resources, the company offers an extensive range of betting options for esports tournaments.
