Putting the ‘live’ back into casino
Tim Heath believes the future of live casino is unifying the online with a premium land-based experience for VIPs. The term ‘omni-channel’ first started becoming popular at gaming industry events 10 years ago.
Live casino has greater omni-channel potential than perhaps any other product. Live casinos have seen little innovation around it. Online casinos need to forge stronger relationships between player, brand and dealer. This will keep players coming back.
The first land-based casino and studio called Bombay Club will open in Tallinn's old town shortly. It will be a B2B venture with a view to opening more land casinos around the world. The venture capital fund, Yolo Investments, is fundraising for a handful of key strategic partners. They are looking for investors who want to help deliver the vision. A mega yacht sailing the Adriatic coastline will also be offered to players.
The Bombay Club is the latest part of the company's mission to put the customer at the centre of its business. It's about giving players an ultimate experience, seamless across land and online. It is also about driving innovation and pushing boundaries. The company is committed to innovation within the broader gaming ecosystem. They want to bring about a sea change in the way live casino is enjoyed by players around the world.
