Punters: How Paddy Power Bet Billions and Changed Gambling Forever by Aaron Rogan review
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Beware of cheeky-chappies bearing gifts. Paddy Power is the upstart Irish bookie that became a global betting behemoth by crushing the competition, gaming the system, weaponising the internet and outsmarting even its smartest customers.
Cut-throat operators are commonplace in the notoriously aggressive arena of commercial gambling, but the most sensational feature of Paddy Power’s onslaught is that it was achieved with a larky wink and a laddish grin. Against all the odds, one of the world’s most ruthless moneymaking machines has succeeded in selling itself as the punter’s pal, the funster’s accomplice — a wingman for the little guy.
Maths and marketing are the key players in Punters: How Paddy Power Bet Billions and Changed Gambling Forever, a deep dive into a remarkable saga
