PressEnter NitroCasino brand launches in Ontario
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PressEnter Group, a company that specializes in offering gaming products for the online casino industry, expanded its presence by entering a new jurisdiction. The company revealed on Tuesday that it entered Ontario, the most populated province in Canada.
Consequently, PressEnter revealed that its NitroCasino brand launched its services for customers in the province. Founded in 2018, PressEnter Group is currently focused on offering contemporary products that help deliver unique experiences for online customers.
In a statement released on October 18, 2022, PressEnter Group's Chief Executive Officer, Lahcene Merzoug, said: "We have an ambitious international expansion plan and entering Ontario is yet another step towards PressEnter Group becoming a truly global, top-tier operator."
He acknowledged that the regulated gambling market in Ontario holds significant potential, especially for operators like PressEnter that can deliver unique player experiences for its customers. In conclusion, Merzoug outlined: "We look forward to seeing players from Ontario enjoy the high levels of entertainment that our brands deliver."
The recent entry in Ontario complements PressEnter Group's ongoing expansion plans. The company reiterated that its Ultra Casino brand went live earlier this year in Peru, as well as Chile. This helped further expand PresEnter's LatAm presence. At the same time, the company added that further LatAm market entries can be expected soon.
Besides its entry in Chile and Peru, PressEnter recently revealed a senior-level appointment. The company hired the services of Terese Thagaard as its Chief Legal Officer. At the time of the announcement, PressEnter revealed that Thagaard will help the company's legal team and support it through its ongoing growth.
Merzoug commented on the topic at the time of the appointment by saying: "We have established a reputation as being an employer of choice and Terese will play an integral role in this next phase of our growth."
Before that, in July, PressEnter announced another management-level appointment. Early in July, the company revealed that it selected Daniela Speranza as its Director of Compliance. Before joining PressEnter, Speranza was most recently a part of Betsson Group for three years, where she held the position of Head of Compliance.
Earlier this year, in June, PressEnter expanded its European presence. On June 9, the company celebrated the launch of its NitroCasino brand in Romania. The debut of the brand came after the company received regulatory approval from the gambling regulator in the country.
