Pragmatic Play expands its presence in LatAm via new multi-vertical content deal with operator Land Vegas
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iGaming content provider Pragmatic Playhas announced a major commercial deal focused on the future of entertainment, making it the first provider brand to partner with Land Vegas, deemed by the provider as "the first Latin American casino in the Metaverse."
As part of the new agreement, Land Vegas users will now have access to Pragmatic Play's slots, live casino, and virtual sports offerings, further leveraging the provider's presence in the Latin American market.
"After a successful trajectory in Latin America, adding an incredible number of associated operators, the provider has started to further build on its commercial acclaim, staying faithful to its ethos of twisting, transforming, and elevating gaming experiences," according to a press release.
Victor Arias, Vice President of Latin American Operations at Pragmatic Play, said: "We are very proud to sign this deal with Land Vegas. As an innovative, cutting-edge technology provider, we are always looking to partner with brands that share our entertainment vision."
"Land Vegas offers us exactly that, being able to take our excellent entertainment options to the next level. So, we hope this will be another successful project," he added.
For his part, David Fica Jaque, Founder and CEO at Land Vegas, "Pragmatic Play has been making headway in the Latin American market, delivering exceptional Slot and Casino content that is instantly recognizable to players in the region, so we are delighted with its offer.
"We look forward to seeing how the Metaverse casino audience responds to the vast portfolio that will be available to them," he concluded.
— Pragmatic Play (@PragmaticPlay) April 18, 2023
Earlier this week, the provider announced the launch of its latest video slot,3 Dancing Monkeys. "This Asian-inspired slot depicts a fanfare of traditional symbols, from oriental lamps, fans, and jars that must form a matching combination across the slot's 5×3 reels to unlock a win."
