Pragmatic Play & BetVictor Ink New Bingo Deal
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Pragmatic Play, the online casino giant, has made quite a big move to enhance its collaboration with BetVictor, the online gambling operator. The main focus of the collaboration has been on Bingo games, and these have very recently gone live.
Following a brief period of integration, BetVictor customers are in for a treat as they now have access to the firm’s suit of fresh content and games, which includes the likes of Bingo Blast and the yet-to-be-released Reels Room.
Built On A Partnership
The agreement between BetVictor and Pragmatic Play was finalised in March of this year. The firms agreed that new Bingo content would be created. However, this is not the first time that the two brands have worked together. Just last year, the supplier recruited the operator to help build a live casino portfolio that would run alongside its entire suite of online slot-based content.
Bhotesh Maheshwari, the Vice President of Commercial Strategy and Operations at Pragmatic Play, said that it marked a fantastic occasion when the Bingo offering with BetVictor went live. He said it was particularly special having happened so quickly after the two’s initial agreement to achieve commercial expansion. The Vice President has put this down to the sheer capabilities of the firm’s single API integration. With the use of the convenient single API integration from Pragmatic Play, BetVictor has been able to swiftly access additional verticals from its supplier.
Maheshwari added that Pragmatic Play’s multi-product approach allows the firm to enjoy deeper partnerships with brands located all over the world. He also said that he cannot wait to see just how BetVictor players will enjoy the Bingo solution that it has to offer.
Celebrating Landmark Moments
Just a few weeks ago, Pragmatic Play announced that it had celebrated yet another landmark moment following the launch of its dedicated live casino environment. This launch allowed players to gain access to several live gaming tables that included the likes of roulette and blackjack, all set within a beautiful environment that displayed the operator’s design and branding.
The Director of e-Gaming at BetVictor, Turlough Lally, said that this Bingo offering has impressed their firm from the outset. Lally added that BetVictor is pleased to be able to present this to its clients and that the company is looking forward to taking another positive step in its fruitful collaboration with Pragmatic Play.
