PlayUZU goes live in Buenos Aires
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It’s the latest phase of strategic expansion into Latam for the Spanish-language casino, which is the sister site of PlayOJO. Like PlayOJO, PlayUZU positions itself as a “fair” casino, offering money back on every spin, wins from bonuses paid in cash, and no wagering requirements.
Argentina is a federal state divided into 23 provincial jurisdictions and one autonomous city, Buenos Aires, each with the power to legislate for online gaming regulation. Buenos Aires City is one of nine jurisdictions that has launched online casinos in the country. Per regulations, each prospective licensee must partner with a local gaming operator.
“This marks an important milestone for our company, and we are excited to expand our business into a new market,” said Helena Rico at PlayUZU. “We are grateful for the hard work and dedication of our teams, and we are looking forward to providing our services to the people of Buenos Aires. BuenosAiresSlots is a recognized and respected name, and we look forward to growing the PlayUZU brand in the region and exploring opportunities together.”
The deal with BuenosAiresSlots offers casino customers a truly omnichannel experience, while delivering cross-marketing opportunities for the two operators. The local company owns three gaming halls within the densely populated suburbs of Buenos Aires and holds exclusive rights to operate slots and bingo in two of the city’s districts.
“We were cautious when it came to choosing an online partner, but we knew we had found the right one when we started looking at PlayUZU,” said Sergio Revilla, at BuenosAiresSlots. “It’s backed by SkillOnNet, which is one of the biggest online casino software providers globally, whose name is synonymous with quality. They’re also very serious about localization and providing a gaming experience that’s tailored to Buenos Aires City. We also liked the sense of fun and fairness of the casino, which we knew would be a hit with Porteños, as residents of this city are known.”
