PlayStar's Per Hellberg: putting online casino first in the US
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PlayStar CEO Per Hellberg talked to SBC Americas about the company's entry into the US online casinosector market.
PlayStar is a challenger online casino brand with a clear mission to deliver a player experience like no other. It has already secured market access in two states - New Jersey and Pennsylvania. GiG is its platform provider. PlayStar will launch in New York early next year.
Per Hellberg is the CEO of PlayStar, an online casino company. Playstar has entered into market access agreements with Ocean Resort and Caesars in New Jersey and Pennsylvania. Per Hellenberg wants to launch in as many US states as possible. He wants the player to be first from day one. He is putting the finishing touches to his unique player engagement concept. The concept remains a closely guarded secret until it goes live.
PlayStar is putting online casino first in the US market. PlayStar will be similar to other brands in terms of the type of games and providers offered. The main difference between Play Star and other casinos is the user journey. Per Hellberg believes that the overall user experience is where a brand can have the greatest point of difference from its competitors. He believes the most important thing for a player is to feel appreciated and looked after.
PlayStar's Per Hellberg is putting online casino first in the US. PlayStar is partnered with Internet Vikings to supply hosting services. Internet Viking is a formidable hosting provider in Europe and the rest of the world.
PlayStar Casino is planning to launch in New Jersey and Pennsylvania. PlayStar is in talks with various market access partners.
