Play’n GO sign landmark content agreement with Nederlandse Loterij
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The world’s leading gaming entertainment supplier’s games will be made available to the Nederlandse Loterij’s players for the first time through a direct integration
Play’n GO’s world leading portfolio of games will be made available to the Nederlandse Loterij’s players for the first time following an agreement announced today.
Titles from the Swedish supplier that have already proven to be popular in the newly regulated Dutch iGaming market such as Rise of Olympus, Book of Dead, Gigantoonz, and Super Flip are set to delight and entertain a new audience following a direct technical integration with the Nederlandse Loterij.
Stuart Trigwell, Head of Sales Western Europe for Play’n GO, said, “The newly regulated Dutch market is one of the most exciting in the industry right now and everyone at Play’n GO is looking forward to bringing fun and entertainment to the Nederlandse Loterij’s players.
“The Nederlandse Loterij and Play’n GO are natural partners in many ways, not least because we share similar values around keeping players safe, acting responsibly, and ensuring that gaming is first and foremost fun.
“This agreement is just the beginning of what will hopefully be a long partnership that will see exclusive and localised content developed to ensure that the Dutch lottery’s players enjoy gaming entertainment that resonates with them.”
The Nederlandse Loterij is the largest provider of games of chance in the Netherlands and was formed in 2016 from the merger between the Nederlandse Staatsloterij and De Lotto.
Play’n GO was one of the first suppliers to launch games in the newly regulated Dutch market, with more than 200 premium quality titles live and ready for the first day of operation in October 2021.
