Piotr Szpoton: How BF Games is targeting new players and markets
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Being a part of the LVbet group has enabled BF Games to significantly extend the reach of its content according to Piotr Szpoton, the company’s CEO.
Speaking to SlotBeats, Szpoton explained that one of the benefits to being an in-house studio is that the online casino software developer can target new markets across Europe.
He said: “Being part of the LVbet group gives us a lot of advantages. One major benefit was that we got to first try the product internally and improve it before we released the BF Games portfolio to the market.
“Having data on what players like and being able to compare the performance of our games to other third-party providers also gave us much valued feedback on how our games are doing, what we need to improve, implement and test again.
“Within two years of releasing the games to the wider market, BF Games’ content is now available in more than 100 online casinos and with over 10 aggregator platforms. We have signed deals with multiple tier one operators, which is a real testimony to the popularity and the performance of our games.
“We now hold licences or certifications in the UK, Malta, Sweden, Romania, Latvia and Lithuania, and we are in the process of certifying our content in Croatia, Slovakia and Portugal.”
Discussing BF Games’ new title, the CEO noted that Cave of Fortune is the first title in a new genre of games developed by BF Games, something which he believes will drive engagement with a new demographic of players.
The title – whose main character takes inspiration from Terry Pratchett novels and ‘The Hobbit’ by Tolkien – promises to take players on a journey through a goblin-inhabited cave to find hidden gems.
“A designer in our team came up with the idea for the title about a year ago and it has evolved along the way. We knew that this was going to be special and it matched our aim to create games with new bold designs and more complex features,” he added.
“Unlike other classic games that we have created so far for more traditional casino players such as Book of Gods, Stunning Hot and Royal Crown, this one targets a younger and more sophisticated player segment looking for the fun in playing a slot and we believe we have achieved this in first creating the story of Cave of Fortune and then developing the game based on it.
“One thing is certain, once players see the gameplay design they will inevitably feel attracted to the story and want to engage.”
