NFL Reportedly Venturing into iGaming with New Aristocrat Deal
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The NFL has struck a second agreement with Aristocrat Gaming to license and develop a mobile slot game, according to reports.
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The NFL’s logo, teams, and themes can already be found on slot machines at land-based casinos.
The popular football league, however, isn’t stopping there.
The NFL has struck a second agreement with Aristocrat Gaming to license and develop a mobile slot game, according to a report from AwfulAnnouncing.com.
Neither side has officially announced a new agreement.
“We are currently in a phase of market testing which all of our games go through,” Ben Judah, a spokesman for the game developer Product Madness, told AwfulAnnouncing.com.
How it works
The NFL is starting out slowly and isn’t offering a typical online casino game that users find in states where iGaming is legal.
A source in the report says the mobile slot game will be more like a sweepstakes contest. The game requires users to purchase digital coins for a small fee and prizes, not cash, can be won. More coins can be bought if the user runs out.
It’s unknown if these online prize-winning games would eventually move into real money, but it seems likely based on the NFL’s gambling progress.
Big business
The NFL has struck multiple sponsorship deals with online sportsbooks since PASPA was overturned in 2018, and some of its teams have promoted tribal-owned land-based casinos.
The agreement to release machine slots came about late last year and showed that the league was ready to expand its brand into other forms of gaming.
Getting involved in online casinos could be a lucrative step for the NFL.
iGaming has become big business in New Jersey, Michigan, Pennsylvania, West Virginia, and Connecticut.
The American Gaming Association announced that online casinos generated $657.2 million in April, the second-highest-grossing month ever in the U.S. The year-to-date revenue from online U.S. casinos has since surpassed $5 billion.
