New rock-themed online casino brand enters global iGaming landscape with rock icons
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There is a new player in the global online gaming landscape, as House of Spades on Tuesday introduced itself as a new online casino, with rock legends Alice Cooper and Twisted Sister’s Dee Snider as its brand ambassadors and faces of the casino.
House of Spades (HoS) has officially become available to players inFinland, Canada, Germany, Poland, New Zealand and Norway.
Licensed in Malta and Curacao, HoS offers games from 90 gaming providers with over 4,000 unique online slots and casino games. HoS offers a game segment called "The Rock' n' Roll Hall of Games", including Alice Cooper, ZZ Top, KISS, Twisted Sister slots. This is an extensive catalog of 15 top-quality Play'n GO-produced rock-themed games. A growing number of global rock artists and bands are signing up to produce their very own official slot games and House of Spades plans to leverage that.
House of Spades (HoS) dubs itself as a "well-experienced rock star." In a press release, the new operator describes: "Imagine combining luxury with a true rock vibe, well that’s what players get with the House of Spades experience. It brings you back to those true 70’s Rock n’ Roll days where everyone wanted to be 'at the Roxy'. Every ounce of House of Spades feels like it’s built for VIPs looking to rock."
Rock' n' Roll is significantly present in the platform's design. Alice Cooper and Twisted Sister’s lead Dee Snider will head exclusive marketing promotions, merchandise deals and branding opportunities. House of Spades offers an exclusive ,"unique" fan-to-game loyalty model that can be applied to other segments and cultural niches.
House of Spades CEO Pelle Wiman stated: "House of Spades is more than just an online casino; it's a high-class entertainment experience. We’re building a ‘fan-to-game bond’. We also access what-money-can't-buy treats from our friends, our rock ambassadors and from some of the most legendary bands in the world. So, with special welcome offers tailored for the fans, rare rewards directly from the bands and a cutting-edge product like no other, we are ready to rock the industry."
House of Spades offers an action-packed 36-level Achievement program that takes players on a House tour room by room in search for hidden artifacts and keys and rewards players with coins and cash prizes for each accomplished room. The platform includes weekly challenges and tournaments, all uniquely developed. It also boasts a special avatar program of fictional hotel guests and celebrity rock stars to choose from.
Wiman continued: “The whole industry is based on short-term winnings. It's a constant chase for the next game that will only be in the spotlight for a short second before they drown in the endless flood of generic slots, and casino brands come and go like pop-up stores. My ambition is to establish brands that align with the actual entertainment content they offer and achieve long term loyalty towards something more substantial than just bonuses and cash prices.”
The platform is now looking at expansion throughout Latin America, Japan, India and other parts of the world this year. Because of its global reach, House of Spades readily accepts multiple currency types, including cryptocurrencies like Bitcoin and Litecoin.
House of Spades was put together by a team of industry insiders from companies such as Mr Green, Ninja Casino, Global Gaming, Cashmio and Metal Casino. On the team is also a veteran of the music industry who founded the Sweden Rock Festival.
