NetEnt eyes US expansion via OpenGaming integration

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NetEnt has integrated its suite of igaming titles into Scientific Games’ OpenGaming platform, as the online casino content provider seeks to extend its reach across regulated US markets. 

As a result, a wide range of NetEnt releases are available via the aggregation platform, with the content currently accessible with Scientific Games’ partners in New Jersey. Further launches in Michigan and Pennsylvania will follow. 

The two companies are also said to be exploring further opportunities to collaborate and bring “cutting-edge” gaming experiences to players across regulated markets. 

Brian Kraft, VP of commercial at NetEnt Americas, said of the partnership: “Expanding our presence in the US market is paramount for NetEnt. Collaborating with Scientific Games leveraging the power of their OpenGaming platform made strategic sense for us, given the company’s strong reputation and partnerships with multiple US operators. 

“We’re excited about working with Scientific Games in the US and look forward to launching our popular slots with more operators in the coming months.” 

The addition of the NetEnt portfolio into the OpenGaming ecosystem, which includes titles such as Divine Fortune, Starburst and Gonzo’s Quest, is lauded as a “significant milestone” by Scientific Games as it strengthens its proposition further still. 

Dylan Slaney, SVP of casino for SG Digital, commented: “This strategic partnership is highly beneficial for both Scientific Games and NetEnt. Together, we’re in a strong position to make further inroads into the US igaming market and deliver outstanding content to more players across multiple states. 

“NetEnt’s games need no introduction and we’re very confident that our operating partners in the US will appreciate the high-quality gameplay they offer players.

“Our vision for OpenGaming has always been an aggregation platform at scale with features that work across multiple studios in every regulated market. We’re looking forward to working with the team at NetEnt.”