More US states must embrace online gambling to help the casino industry
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The recent coronavirus pandemic may be one of the lasting impacts of online gambling registration in the US. Louisiana's gaming industry lost an estimated $830m throughout 2020. Land-based casinos are struggling right now in US, but in states where casinos have been able to set up online, those losses have mitigated.
Brandon shares his tips for US casinos on how to improve player engagement. He recommends automated nudges and personalised messages. Xtremepush has just published a multichannel player Engagement Guide for the online casino industry. Download it here. It's written specifically for online casinos. More US states must embrace online gambling to help the casino Industry. Brandon recommends collecting contact details and permissions as early as possible and gathering data on preferred games and average spend. The European operators have been doing this for a number of years. US operators don't have the luxury of being able to achieve this from day one.
